Balayage is a highlighting technique designed to create a very soft natural look, and Jack Howard is widely acknowledged as the man who brought this technique to the UK. Balayage is a French word meaning to sweep or to paint, and it allows for a sun-kissed natural looking hair colour similar to what nature gives us as children with softer, less noticeable regrowth lines. The principal idea is that less is more when creating soft, natural looks, so think sun-kissed, natural looking colour as if you had been on the Riviera. The technique can be manipulated and played with to produce the most beautifully on trend haircolour, or the softest sun-kissed look ever.
The technique has spawned many other names: Babylights, New York Lights, Zig-Zag balayage, but all are a variation on the basic hand-painting skill. Jack has been working with Balayage for 20 years after learning in the US and has now taught thousands of other colourists the technique both privately and for L’Oreal Professionnel, where he is UK Colour Spokesperson. His reputation has earned jack the nickname ‘King of Balayage’ and he is sought out by clients, celebrities and magazine editors alike.