"Marie Claire Hair Colourist of the Year 2018"



What's Balayage

home-balayage Balayage is a French word meaning ‘to sweep’ or ‘to paint’. In its truest form it’s a highlighting technique from root to tip that allows for a sun-kissed natural look on any hair colour. It’s quicker than foil highlights and lower maintenance. Over the years Balayage applications have changed and we have four different types of application under the banner balayage. The beauty of balayage is that you work with the natural fall of the hair and use the natural variations of tone to create a look that’s fresh and modern and totally tailored to each individual. Balayage is all about soft contrasts and gives an effortless look.

It’s a freehand technique that uses no foil or meche to create either a very natural looking highlight or something a little stronger, but should grow out very softly again  without harsh demarcation lines.

The 4 clearly defined categories of balayage are Classic, Creative, Micro and Californian. The reason for this is that although classic balayage was part of the world-wide revolution in highlighting, it has now evolved and can be used on any hair length and for many different looks…

Classic Balayage

For classic balayage application the product is loaded on the mid-lengths of the hair section, feathered up to the root then spread down over the surface of the section, and saturated on the ends to create a seamless finish. It’s the Victoria Secret girl look; perfect for longer hair, with upkeep every 8- 10 weeks.

Creative Balayage

For creative balayage the product is also loaded on the middle of the section of hair and only feathered slightly up the hair shaft for a more lived-in finish, leaving the roots in their natural form. The ends of the section are still saturated. Perfect for darker bases who want some lightness but nothing near the root, equally lovely on any colour because of it’s lived-in look. Great if you are want lower maintenance colour, or simply like a ‘rooty’ feel.

Works for all hair lengths, shorter and longer, and the upkeep is roughly 10 to 16 weeks.

Micro Balayage

Micro Balayage is a finer, more delicate application which works well on all hair colours. It works exceptionally well when wanting to achieve a heavier coverage of colour and when transitioning from foil highlights to balayage. It’s also perfect in fringes and is great for guys who want a sun kissed look. It goes all the way to the root and is great on bobs and shorter hair. This type of balayage needs upkeep every 8 weeks.

Californian Balayage

California balayage is still very soft at the root with a much heavier coverage through the mid shaft and ends. This look achieves a more visible result through the mid-lengths and ends of the hair, and is the look most seen on Instagram at the moment. We need to be careful with this because it can end up losing its contrast. It works well for people who want to be blonde and is a high-maintenance look. This look works well with root stretches or root smudges and can also be achieved by merging classic balayage with ombre.




Leading Balayage educator Jack Howard is expanding his course offerings to 4 different courses and 3 video on demand learning experiences for 2018… Widely recognised as one of the most accomplished authorities on Balayage, Jack’s philosophy is to offer the client beautiful hair that doesn’t compromise on condition.

Jack shows salons how to actually increase their colour revenue and customer loyalty through giving the client a quicker service and lower maintenance repeat visits.

NEW FOR 2018

Video Education

Balayage Courses

Balayage Bootcamp 2018



Jack Howard

Hair Colorist and Educator

Jack Howard, L’Oreal Professionnel UK Colour Spokesperson and Global Ambassador, is a hair colourist based at Paul Edmonds London. Marie Claire's Hair Colourist of the Year 2018, Jack is widely credited with bringing Balayage to the UK, and teaches hugely popular courses for L’Oreal Professionnel as well as privately for many salons around the world. The Jack Howard brand currently includes a range of education courses that can be tailored to suit a salons needs. Jack has also been chosen by L'Oréal Professionnel Products Division as one of the industry's elite colourists to partner with as a 20:20 Colour artist.

Balayage is a French word meaning to sweep or to paint. It allows for a sun-kissed natural looking hair colour similar to what nature gives us as children with softer, less noticeable regrowth lines - the principal idea being less is more when creating soft, natural looks. Jack has taught this method to thousands of stylists around the world and is the go-to authority on hand-painting colour. Jack has worked his colour magic on the likes of Poppy and Chloe Delevingne, Abbey Clancy, Hannah Cooper, Gillian Anderson, Clara Paget, Ola Rudnicka (who wore his iridescent white blonde on the catwalks of NYFW for Jason Wu, Diane Von Furstenberg, Tommy Hilfiger, Edun, Proenza Schouler, Narcisco Rodriguez and Prabal Gurung), Mollie King (The Saturdays), Vanessa Kirby, Bonnie Wright, Hofit Golan, Aluna Francis (Aluna George), Chloe Hayward, Emma Louise Connerly, Ana Beatriz Barros, Daniela Braga and Dominika Grnova as well as influencers such as Whitney Valverde, Hollie Hobin, and Johanna Olsson and comes highly recommended by the likes of Vogue, Tatler, Harpers, the Evening Standard, Marie Claire, and more.

He is the official colourist for Next Model Management. His career has led him all around the world and he continues to travel for both education and private appointments. Jack's work has been featured in British Vogue, Turkish Vogue, Modern Salon, Red, Cosmopolitan to name just a few. His recent techniques include New York Lights, Bronde, Babylights, Ponytail Lights, California, Balayage and 3D Colour, and he created The Brunette Bar with L’Oreal Professionnel for the UK market.

Appointments: jackhowardcolor@icloud.com

@Paul Edmonds 217 Brompton Rd, Chelsea, London SW3 2EJ 020 7589 5958

Education: Jackhowardeducation@icloud.com

Press: sally@glosscommunications.co.uk / 020 7349 7031

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